Bulgarians Prove Their Passion for Unsmoking

The Unsmoke Your World campaign was launched by Philip Morris International (PMI) as a way to unite smokers and non-smokers under a simple message:

If you don’t smoke, don’t start; if you smoke, quit; if you don’t quit, change.

As part of this campaign, the company is also launching a series of initiatives around the world to spread its message.

60 employees from Philip Morris Bulgaria and its main distributor Orbico recently participated as an Unsmoke team in Bulgaria’s Legion Run competition. They helped to spread the message of support and unity which is the basis of the whole Unsmoke campaign.

The best choice any adult smoker can make is to quit cigarettes and nicotine altogether. But those who don’t, deserve the opportunity to choose better alternatives.

Philip Morris Bulgaria’s General Manager, George Margonis said “That is the spirit of Unsmoke – we should be open and support each other in this journey, and the initiatives we have started in Bulgaria for Unsmoke are ambassadors of these messages.”