In order to prevent
littering and change consumer behavior, PMI’s campaigns globally raise
awareness about the negative effects of littering on the environment and
contribute to making littering socially unacceptable. This year PMI held
its first World Clean-Up Challenge to showcase our commitment and ongoing
global efforts among employees and external stakeholders.
More than 10,000 internal and external
stakeholders mobilized across more than 60 markets to
help clean up their communities with 300+ earned media stories reaching
over 10mio people to drive awareness about the issue of
littering. In addition to physical clean-ups, World Clean-up Day
activations included a 2-week digital challenge that engaged over 2,000
PMI employees around the world, showcasing the company’s strategy and
best practices from around the world.
During the World Clean-up Challenge in 2022, I
had the opportunity to take place in PMI Duty Free team (The Litterless Gang)
and I am glad to share that we were the team which collected most litters.
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